Ugg boots are fast becoming one of the fashion trends of the decade. More and more people worldwide are discovering this simple but effective Australian footwear icon.

The Ugg boot is usually a high fitting boot, mostly coming up above the ankle, and usually much higher. Most Ugg boots are high enough to come up not far below the knee, keeping the entire lower leg warm.

Traditionally Ugg boots are worn outside the trousers. And for this reason Uggs are becoming part of the fashion culture. They normally come in the regular sheepskin color, which is an off white or pale color, but dyed versions are also becoming extremely popular. It is now the norm to find Ugg boots in the stores and online which feature a wide range of colors including bright reds and greens or pinks, and all sorts of other bright colors. In the past you had little choice for your Uggs boot but they are now available in a wide range of colors and styles.

The Ugg boot is not a hardwearing boot like a leather boot though, and you need to take a little care with your Uggs boot. They are a soft boot but made with a hard plastic sole, with the sheepskin sewn onto the sole. The sole is generally hard wearing but the sheepskin sides can be prone to getting dirty very easily, though they can be easily washed.

But as any Ugg devotee will tell you, a good pair of Uggs will be the most comfortable footwear you will ever have on your feet.

 

UGG Australia has not rested on its laurels, though. In 2005, the corporation decided to give back some of its good fortune by championing an important cause. The company partnered with St. Jude's Children's Research Hospital in a charity event that they cleverly named Art and Sole. UGG Australia challenged selected high profile artists, politicians and celebrities to hand design a pair of Classic Boots. The finished products are auctioned off on eBay, and the proceeds donated to St. Jude's. In 2005, the event rose over $40,000, and attracted the attention of the philanthropy world. In 2007, Art and Sole was named the Best Charity Event of the Year by Accessories Magazine, a feat usually reserved for glittery parties and golf tournaments. Celebrities who have participated since the event's inception include Sharon Stone, John Travolta, Reese Witherspoon and Donald Trump.

It is not surprising that most people have seen a pair of UGG's; either in a store or on the street or featured in a magazine. The famous footwear has been photographed on the feet of some of the world's most well known folks, including Oprah. The latest UGG celebrity sighting is featured in InSide Style's "Where Can I Get¡­?" feature - on the very lovely feet of actress Jessica Alba. InTouch Magazine photographers got a shot of the effervescent Gwen Stefani; toting son Kingston wearing a pair of the company's famed Baby Boo line of infant boots. US magazine spotted actress Liv Tyler strutting in a swingy baby doll dress all dressed up with a pair of UGG Tasmina sandals, and Star paparazzi snapped Carmen Electra on the street in a stunning pair of women's Classic Tall boots, one of UGG's signature lines. Clearly, given the amount of celebrity endorsements, it's fair to say that the UGG brand has arrived.

The UGG brand has flourished as a high fashion staple. From just a few distinctive styles of boots and casual sandals to dozens of stunning styles in comfortable, luxurious sheepskin, UGG has become a worldwide name in luxury footwear. It's only taken a few short years - and the company is set for a good, long run at the top.

With awards that range from "Best New Footwear Brand" to "Charity Event of the Year" UGG Australia, creators of the wildly popular UGG boots are a true corporate success story. Founded in 1978 by an Australian surfer who transplanted himself to California, UGG was originally a brand that featured comfortable shoes. For twenty years, UGG chugged along generating modest but steady sales. In 1998, the company took a major step in another direction. The company, under the guidance of its new corporate overseer, Decker Outdoor Corporation, made a strategic move and positioned itself as a maker of high-end luxury footwear.

In 1998, the UGG footwear line consisted of two boot styles, four slipper styles and a few casual footwear styles. The new positioning as a high-end luxury and high fashion footwear supplier proved to be a perfect fit for UGG Australia. Within three years, the line was regularly being featured in high fashion magazines and photo shoots. The company formed a strategic alliance with Nordstrom and the brand really took off.

As important as the new positioning was to UGG's success, there was another factor that rocketed UGG Australia's footwear line to international prominence. In the year 2000, just two years after the strategic repositioning of UGG Australia's product line, Oprah Winfrey received a pair of UGG boots. The charismatic television host and worldwide celebrity loved the boots so much that she ordered 350 pairs as gifts for her entire staff. She also featured the UGG Ultra Boot on her well-known Oprah's Favorite Things show.

Ugg boots are becoming extremely popular as a footwear fashion item, but good Uggs are not cheap, so there are a lot of people searching for ways to buy cheap Uggs.

But first, what exactly are Ugg boots and why are they so popular, so why are so many people looking to buy cheap Uggs?

Sheepskin boots are an Australian icon. They have been made in Australia for decades and are well known there, but are now being marketed in the US. Sheepskin boots are now getting as popular in the US now as they have been in Australia for years.

The Ugg boot is a boot made from sheepskin. The actual wool of the sheepskin faces into the boot so that it is worn with the leather side of the skin facing out. Sometimes the actual skin leather forms the exterior of the boot and sometimes it is itself covered with another leather, making it more durable.

The sheepskin is sewn onto what is normally a plastic sole, and so the boot is a boot that is worn outdoors as well as indoors. Usually the boot is worn outside any trousers so that the boot is visible in it's entirety, and as Uggs are available in a variety of designs and colors they are very conspicuous. And now a fashion footwear item.

Uggs are very comfortable and warm, and are wonderful to wear in winter. However as they are made from a natural material, namely sheepskin, they breath well, and so are also comfortable in summer.

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Over the last few years Uggs have become fashion footwear. They now come in all sorts of colors, styles and designs and are very popular in the US and Canada. Unfortunately this has resulted in Uggs becoming extremely expensive, with prices up to or over $500 a pair in some cases for the best of the best fashion boots.

It is possible to find cheaper Uggs but you need to be a canny online shopper to do so.

Anybody, from the very young to the very old, can enjoy a pair. It is quite possible to buy baby Uggs and they are ideal for the elderly who may suffer from poor circulation and cold feet. In both of these cases it may not matter so much about whether these wonderful sheepskin boots are fashionable or not, but in each case the wearer will love them.

Uggs boots are great footwear for anybody. From the very young to the very old a pair will be comfortable and enjoyable to wear, and for the fashion conscious they look great. Consider a pair of sheepskin boots for your next footwear purchased.

The sheepsking is usually sewn onto a plastic sole, and so the boot is not entirely waterproof. Water can enter around the sole,and although it is possible to buy Ugg waterproofing it is not a total solution. If you own a pair of Uggs it's better to treat your boots with care and respect and understand that even the best Uggs are not ideal for hard outdoor use and will wear out and get dirty quite quickly if treated too harshly.

However once the limitations of the boot are recognised and the owner of a pair of Uggs learns to use some discretion for just when they are worn, a pair of Uggs will last quite well.

Uggs can be the most comfortable boot you will ever wear. The unique qualities of the sheepskin mean that they will keep your feet warm in even the coldest of weather, but that if you wear them in summer they will not overheat your foot. The sheepskin breathes extremely well and the air spaces formed next to your leg by the looseness of the wool means that your lower leg and foot will be comfortable in the boot even in warm weather.

And Uggs are great indoors where waterproofness isn't an issue, and make wonderful house slippers. They can be bought in various lengths, so that you can get Uggs that come right up your lower leg to just below your knee, or ankly length Uggs that come up just above the ankle making ideal indoor slippers.